Freeform makes it all more flexible, more customized and more fashionable
Joachim Kuss, Director of Group Communications, Carl Zeiss Vision International GmbH
February 2015
The past years have seen a significant change not only in refraction techniques, production methods and optical designs, but also in the lens performance demanded by eyeglass wearers. Today, the flexibility, individuality and adaptability of eyeglass lenses are greater than ever before. Technology and personal needs, visual comfort and preferences, fashion trends and digitization are all driving product development.
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