New Eyeglass Lens Helps Our Eyes Keep Up with our Digital Lives
ZEISS Introduces Digital Lens; A Real Solution to Digital Eye Strain
SAN DIEGO, 10/07/2014
More than any other generation, Millennials born in the 80s and 90s love their smartphones and tablet computers -- but their eyes don’t. These mobile devices demand a type of vision that humans have never needed before, and the eye has not evolved to cope with them. The gap between our digital lives and what our eyes can do comfortably often results in tired eyes, focusing problems, headaches and neck pain – symptoms collectively known as Digital Eye Strain. Now ZEISS has invented a new type of lens for the way we use our eyes today: ZEISS Digital Lens.
“The viewing distance and screen resolution of mobile digital devices, and the fact that we are generally multi-tasking when we use them, make the eyes work harder to maintain focus,” said Uli Krauss, Chairman and CEO of Carl Zeiss Vision North America. “The traditional eyeglass lenses prescribed to Millennials no longer meet their full vision need. For patients wearing distance-only glasses, or none at all, ZEISS Digital Lens provides more comfortable vision all day long, and relief for those who are experiencing Digital Eye Strain”
According to a recent study1, nearly 70% of U.S. adults experience symptoms of Digital Eye Strain resulting from digital device use. Symptoms are prevalent among adults aged 18 to 54, and most common at the younger end of the range. ZEISS Digital Lenses help the eyes keep up with our digital lives by providing a wide, clear view of the world around us, while incorporating an area of extra focusing power designed specifically for viewing digital devices. Wearer trials show that wearing ZEISS Digital Lens reduced reported Digital Eye Strain by more than 50%.2
“Mobile digital devices are an integral part of our daily lives,” continued Krauss. “No one is going to give up their smartphone because it puts a strain on their eyes. Now, with the introduction of ZEISS Digital Lens, wearers can have the digital lives they want and the comfortable vision they need.”
To stay up to date on the latest Digital Lens news, follow ZEISS on Twitter @ZEISSVision. Share your questions or comments about digital eyestrain with us using the hashtag #MyDigitalLife.
1 “Digiteyezed:The Daily Impact of Digital Screens on the Eye Health of Americans.” The Vision Council. www.visioncouncil.org
2 Data on file
Press contact
Carl Zeiss Vision, Inc.
Jeff Hopkins
Phone +01 707-508-5586
Email: jeff .hopkins @vision .zeiss .com
Ketchum
Lauren Miller
Phone +01 415-984-6223
Email: Lauren .miller @ketchum .com